Nexus diagnostic · 60 questions

Test

Score each question 0 = No · 1 = Partial · 2 = Yes, consistent & verified. Questions marked ★ need evidence — never accept a claimed yes. Area scores update live on the right.

Step 1 of 8

Understand the Market

1.1 ★ Can you describe your ideal customer in one sentence — who, what problem, what they can pay?
Evidence: Ask them to say it; time it
1.2 Do you know your top 3 competitors and how you differ from each?
Evidence: Name them live
1.3 Have you spoken to 5+ customers/prospects in the last 90 days specifically to learn, not sell?
Evidence: Any notes?
1.4 Do you know, in the customer's own words, why they choose you over alternatives?
Evidence: Testimonials, reviews
1.5 Do you know roughly how big your realistic serviceable market is this year?
Evidence: Estimate with logic
1.6 ★ Do you track where every enquiry comes from (referral, Facebook, Google, walk-in)?
Evidence: Show the record
1.7 Do you review market changes — competitor prices, new entrants, trends — at least quarterly?
Evidence: Last time it happened
Step 2 of 8

Create an Offer

2.1 ★ Is your main offer written down with clear scope, price, and customer outcome?
Evidence: Show the document
2.2 Could a stranger understand what you sell and for whom within 30 seconds?
Evidence: Test it live
2.3 ★ Do you have a standard price list, or is price decided case by case by feel?
Evidence: Show the list
2.4 ★ Do you know your gross margin on each main product/service?
Evidence: Ask for one number
2.5 Do you have offer tiers (entry / core / premium) so customers can trade up?
2.6 Do you offer any guarantee or risk-reversal that makes buying feel safe?
2.7 Have you reviewed prices against actual costs in the last 12 months?
Evidence: Date of last review
Step 3 of 8

Find Customers

3.1 ★ Do you have at least one channel that reliably produces new leads every month?
Evidence: Lead count last 3 months
3.2 ★ Do you know how many new leads you got last month — an actual number?
Evidence: The number, on the spot
3.3 ★ Are all leads recorded in ONE central place, not scattered across WhatsApp and notebooks?
Evidence: Show the place
3.4 Do you do consistent marketing activity every week (posts, outreach, ads, networking)?
Evidence: Last 4 weeks
3.5 Is your Google Business Profile claimed, accurate, and gathering reviews?
Evidence: Look it up live
3.6 Do you have a systematic way of asking happy customers for referrals?
3.7 Do you know roughly what a lead costs you per channel, in money or hours?
3.8 Do you have at least one visibility asset updated monthly (page, socials, catalogue)?
Evidence: Last update date
Step 4 of 8

Sell

4.1 ★ Do new enquiries get a response within 1 business hour?
Evidence: Check timestamps in WhatsApp/inbox
4.2 ★ Is there a follow-up sequence — minimum 3 touches — for every unanswered quote?
Evidence: Show examples
4.3 ★ Do you track quotes sent vs quotes won (your conversion rate)?
Evidence: The rate, on the spot
4.4 Do you use a standard, professional quote/proposal template?
Evidence: Show it
4.5 Does every open lead have a next action, an owner, and a date?
Evidence: Sample 5 leads
4.6 Do deals move through named stages (new → contacted → quoted → won/lost)?
4.7 Do you record the reason every time you lose a deal?
Evidence: Last 3 lost deals
4.8 Does someone review the full pipeline at least weekly?
Evidence: Last review
Step 5 of 8

Deliver Value

5.1 ★ Is your main delivery process written as a checklist anyone could follow?
Evidence: Show it
5.2 After purchase, does the customer know exactly what happens next, when, from whom?
Evidence: Onboarding message
5.3 Do you track whether jobs/orders are delivered on time?
Evidence: Last month's on-time %
5.4 Is there a quality check before anything is handed to the customer?
5.5 ★ Could delivery run for 2 weeks if the owner were absent?
Evidence: Honest answer + probe
5.6 Do you know your capacity — max jobs/orders per week before quality drops?
5.7 Are complaints logged and resolved through a standard process?
Evidence: Complaint log
Step 6 of 8

Collect Money

6.1 ★ Is every invoice sent within 24 hours of delivery or milestone?
Evidence: Last 5 invoices' dates
6.2 Are payment terms written on every quote and invoice?
Evidence: Show one
6.3 ★ Do you know, right now, the exact total owed to you and by whom?
Evidence: The number, on the spot
6.4 ★ Are overdue invoices chased systematically — scheduled reminders, not when you remember?
Evidence: Reminder examples
6.5 ★ Do you take a deposit or advance before starting work?
Evidence: Policy + last 5 jobs
6.6 Can customers pay you easily (bank transfer, Juice/MyT Money, card, cash)?
6.7 Do you know your average days-to-pay?
6.8 Do you have a cash-flow view at least 30 days ahead?
Evidence: Show it
Step 7 of 8

Retain Customers

7.1 ★ Do you have ONE customer database with contact details and purchase history?
Evidence: Show it, count entries
7.2 ★ Do you contact past customers at least quarterly (news, offers, check-in)?
Evidence: Last campaign date
7.3 Do you know your repeat purchase rate?
7.4 Does every customer get a follow-up or thank-you within a week of delivery?
Evidence: Examples
7.5 Do you systematically request reviews/testimonials after good deliveries?
Evidence: Review count trend
7.6 Do you run reactivation offers to customers dormant 6+ months?
7.7 Do repeat customers get any loyalty benefit or recognition?
7.8 Do you know your top 20% of customers by revenue, and treat them differently?
Evidence: Name the top 5
Step 8 of 8

Improve

8.1 ★ Do you review your key numbers (revenue, margin, leads, pipeline, cash) every month?
Evidence: Last review + decision
8.2 Is there a written scoreboard — even one page — the owner sees weekly?
Evidence: Show it
8.3 Does the owner spend at least half a day per week working ON the business, not IN it?
Evidence: Honest answer
8.4 Are at least 3 core processes written as SOPs?
Evidence: Show them
8.5 Do you collect customer feedback systematically, not just when things go wrong?
8.6 Do you fix or improve at least one process per month based on the numbers?
Evidence: Last example
8.7 ★ Are your goals for the next 90 days written down with numbers?
Evidence: Show them